The Winchell Mountain Coffee Story:
“Our story starts in a small town in New England where Willis and Allen met and have been best friends ever since. Both of our fathers have a long lineage of success in the food-service industry. Allen’s father has owned and successfully operated a seafood importing/exporting and distribution company in New York City for over thirty years while Willis’ father has been the master roaster and owner of Schapira’s Coffee and Tea for over thirty years, as well. Since 1903, Schapira’s has been roasting unique and excellent coffees and keeping customers extremely satisfied.”
“It was only natural for two 15 year old boys to dream of somehow incorporating their two family businesses. Ten years later, we have done just that. Allen has been working in the food business since 2006 and has enjoyed success working for Val’s Ocean Pacific Seafood. Willis had been working in Boston as a corporate head hunter, but saw the potential in joining his father roasting coffee and growing the business.”
“With the both of us working with our families, we saw a window and decided it was time to pursue our dream and open up the doors to Winchell Mountain Coffee. With Willis learning the art of roasting and Allen learning the ins and outs of the business from his father, Winchell Mountain Coffee came to life.”
“When we first started thinking about the potential to merge the two business concepts together, it was nothing more than two kids dreaming big–I mean, seafood and coffee? They did not seem to flow, but in reality, there were some very important overlaps. Val’s Ocean Pacific Seafood has always sold and serviced the best of the best in and around New York City while holding itself to a standard of excellence. Schapira’s, for over a century, has bought and roasted only the most unique and quality beans. The two quality focused companies opted to let the younger, less experienced generation take the reigns and pay their dues in hopes of the duo achieving the same success that older generations have enjoyed.”
“We hope that everyone enjoys our coffee.”
At Winchell Mountain Coffee, quality is our number one priority. Once you know what quality tastes like, the rest is just mediocre. With a strong belief in great food diversity, a certain amount of snobbery in what we consume and, above all, second to none quality, we hold this coffee to a very high standard. Naturally we believe in sharing and distributing a quality product that we, and many others, have enjoyed for so long.
Winchell Mountain Coffee purchases and roasts only the best Arabica beans. Our coffee beans are not actually purchased or roasted until samples have met certain specifications. Winchell Mountain Coffee is roasted all by hand and under the watchful eye of Bob Rivkin, who has perfected an art over his long, accomplished tenure as master roaster of Schapira’s Coffee and Tea. The main goal of our coffee roasting and packaging process is freshness. This is achieved through meticulous attention to detail. After the beans are done roasting, they are checked for perfection and sent to cooling for a short period of time. They are then vacuum packaged in Goglio valve bags and sent off for your enjoyment. The Goglio bags are used to ensure quality and freshness and are non-resealable for a reason.
Once a vacuum pack seal is broken, it is essential for ALL coffee to be stored in an air tight and hidden from light container to ensure freshness. Please understand that this is the best way to ensure quality, freshness and taste for ALL coffees, not just ours. We want our customers to enjoy Winchell Mountain Coffee, as it should be.
Master Roaster Bob Rivkin has been roasting coffee for over 30 Years at Schapira’s Coffee & Tea.
Bob learned the art of roasting from company founder Joel Schapira, who had come to the Hudson Valley Region of New York State from NYC.
The Schapira family had been roasting and selling coffee since the early 1900s and the standard that was set over a century ago is proudly still present today.
Schapira’s Coffee and Tea was the first coffee roaster in the United States to vacuum package their coffee. Before the early eighties, true coffee roasters only had about a thirty-six to forty-eight hour window before their coffee would start to go stale. In 1982, Bob and the rest of Schapira’s ventured out in hopes of finding a better way to package their coffee. While the technology for vacuum packaging did exist in Europe, it was non-existent in the states. After meeting with a gentleman from Italy named Luigi Goglio, Bob had finally brought the technology that had once seemed unattainable from Europe to the States.
Many food distributors and larger coffee plants steered away from this technology. Some thought the machinery was too expensive while others lacked the vision, but Bob saw the potential and eventually many would follow. What intrigued Bob most about this technology was the ability to literally stop time. Meaning that once the coffee had been vacuum packaged in the Goglio one way valve bags, time did not seem to matter. The thirty-six to forty-eight hour window suddenly became a four to six month window.
Bob is not only an artist and a true craftsman but also a pioneer in every sense of the word.
I received the following Winchell Mountain Coffee’s to facilitate my review. Wide Awake, Beach Blend and Country Blend coffee.
Anyone who had followed my blog for very long knows I love coffee. I like good coffee. Not the stuff that has sat around in a coffee pot all day. Fresh coffee with a wonderful aroma. I enjoy my coffee first thing when I wake up in the morning as well as after dinner sometimes. I was delighted with the three flavors of coffee Winchell Mountain sent to me. I really could not have picked better choices myself. Each with their own distinct flavors. Wide Awake – A bold and zesty premium blend. Country Morning – A leisurely breakfast blend. Beach Blend – A mellow mocha java (This was my favorite of the three).
Locate Winchell Mountain Coffee online: Winchell Mountain Coffee.com
Winchell Mountain Coffee sells for $10.95 per 12 oz. bag. Find a location near you or you can order online.
Winchell Mountain Coffee has agreed to give ONE Lucky Passport To Frugal reader the gift of coffee!
You will receive the same three coffee’s I’ve had the opportunity to review! Wide Awake – A bold and zesty premium blend. Country Morning – A leisurely breakfast blend. Beach Blend – A mellow mocha java.
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